Unlike most branded retail products White Padded Bed Frame in Sandhurst, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Looking For Bedroom Furniture those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Retail and the Shop For Sleep
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Queen Bed Frames For Sale the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Stores - What's the Difference?
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
White Padded Bed Frame in Sandhurst ?
Do you want to sleep better? You can if you choose the correct mattress. They all look similar in the stores or in photographs yet one is costing only £150 and the other is £500. You dont want to spend too much but at the same time spend too little and get stuck with some inferior mattress. Whats the solution? Sift through the information given by the various manufacturers, compare the details and then make a choice. Luxury mattresses normally last about 10 years hence select the best you can afford. The easiest decision is selecting the right size. If the size of the mattress presently used by you is comfortable then go for the same size. Comfort feel can be measured in a scale of 1 to 10 starting with super firm to super soft. Consult your partner and mentally put a mark on your comfort feel scale. If both of you have different level, select the lower scale of comfort level. Other factors to check are the upholstery layers which account for the major portion of todays mattress cost and the type of innerspring coil unit. Before making a decision, try out several mattresses. Most of them come with a ten year warranty with a proviso that they should not have any stain or soiled in any way. While you go shopping for mattresses, wear loose fitting clothes which should be comfortable when you lay down to test them. Ensure the luxury mattress is having a quality cotton blend or damask ticking. Luxury mattresses provide a true edge to edge sleeping surface unlike the conventional pillow top mattress. They offer comfort and good support for the joints and help you get a restful sleep. The natural latex foam should be 3 inches thick and three inches of viscose foam so that it will give a cooler feeling during summer and warmer feeling during winter. Ensure the mattress does not dip or have problem with protruding bumps! By flipping the mattress you should experience a firmer and softer comfort level. Pressure and heat sensitive memory foam will contour perfectly around your body and produce the blissful sleep and relief from pain. Normally a no nonsense warranty for luxury mattress should cover replacement or repair without any questions and not demand any payment for such repairs or replacement. There should not be any additional shipping charges or additional fees.
The Ultimate Guide to Buy the Perfect Latex Mattress
Miralux is considered to be an off-brand by some but this simply not true. The company may not be as well-known as other brands like Sealy, Serta and Simmons but a major reason why this is so is because the company spends no money on advertising. Instead it lets its retailers demonstrate to buyers why it makes some of the best mattresses money can buy.Founded in 1991 by the former CEO of Stearns & Foster, International Bedding manufactures the Miralux mattress. The company believes in a streamline workforce and management structure, using the latest high-tech manufacturing techniques and zero advertising to produce a quality product at a price most can afford.It's true you can buy better mattresses; the SEO's former employer - Stearns & Foster - certainly makes better, but you won't find a better one for the same price as a Miralux. If you want comfort, support and durability but at an affordable price, then you should definitely take a look at what a Miralux mattress has to offer.Miralux Indulgence MattressThis is probably the best mattress the company has to offer. It features over 800 coils, which means the mattress will give many years of continued support. The mattress comes with a box top - comprised of specialized visco-elastic foam. The Indulgence is covered in luxurious porcelain brushed Velour fabric with camel suede border. Further luxurious touches include metal corner guards and classic European waterfall tailoring.A Miralux mattress compares favorably with other leading brands. As stated, there may be better ones on the market, but I'm not sure if you could find better for the same price. All three of the above collections offer truly exceptional value for money and can offer something for every one.