Unlike most branded retail products Affordable Bed Frames in Woodmead , the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Metal Bunk Beds those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattresses For Sale - Buy a Comfortable Mattress
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Upholstered Beds For Sale the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Retail and the Naming Conspiracy - How to Shop and Compare
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
Affordable Bed Frames in Woodmead ?
If you're reading this article I suppose you're interested in buying a latex mattress. This kind of mattress is getting very popular due to its great comfort and high resistance. To make a better educated decision here you can find everything related to latex mattresses, from the nature of latex to how a latex mattress is made, from how to judge its quality to the utility of latex mattresses complements and many more.Natural latex is a naturally sourced material manufactured from an extract of the Hevea or "Rubber" tree. This latex may be made use of inside a number of items and a regular application is for mattress toppers and mattresses to be constructed from it. Rubber latex is a extra sturdy material and a superior natural latex mattress pad can last you 20 or 30 years. Natural latex mattresses and mattress toppers are all designed with minuscule holes in them. These tiny holes make the latex foam pliable and also much more sleep promoting. As a consequence, the larger and more numerous the holes, the more comfortable to sleep on the bed will feel.A large number of latex mattress pads and pillows possess simply one type of hole all the way through and, as a result, the whole latex foam mattress will have a consistent resistance. Several latex mattresses however, are designed featuring separate pieces of latex rubber with different sized holes. This allows the latex bed to hold several regions. For instance, more yielding beneath the shoulders and feet and less yielding beneath the lower body. Or else, many other natural latex beds and mattresses place a pliable latex layer on top of the harder latex interior to furnish the latex bed a more compliant feel. Natural latex mattresses possess a enjoyable bouncy feel plus they are extra relaxing. Latex rubber is a huge step up over old style interior sprung conventional mattresses.Latex foam is hypo allergenic, and is a breathable material to keep you cozy in cold weather or cool in the summer. Bacteria and mold are unlikely to thrive in latex foam. Not every kind of natural latex bed is equal. A prevalent kind of latex foam, 'Talalay' latex rubber mattress toppers and mattresses are built by a new method, which is well-known to give a really comfortable however much more highly priced mattress.The latex foam rubber found in mattress toppers and mattresses is extra sturdy and a fine product constructed from latex rubber should keep going for many years. Although, for any person who isn't likely to or will never lash out to absolutely get rid of their present mattress, but also crave added support, a different idea is to purchase a latex foam mattress topper. This sort of latex foam mattress topper can add great extra softness to a bed that appears too solid.The latex rubber foam bed topper is for sale in differing sizes correct for any size of bed base, and there should be many plus points about these latex mattress toppers that users swear by. They are inclinded not to hold unpleasant odors, a frequent trouble with certain models of visco elastic foam. They are in addition not prone to become deformed through use. An added advantage is the fact that these mattresses should be more ventilated than some other foam mattress toppers and mattresses and users should find this feature soothing if they can become hot or sometimes feel hot flashes throughout their sleep. Also, the actuality that these types of mattress toppers and mattresses will be able to last you for a very long time is recognized and may well make a case for purchasing a latex mattress pad.I hope hat after reading this long article you have a clearer idea about what to look for in a latex mattress and how to judge which one fits for you. Also remember that your experience would be much better if you focus on complements such as latex pillows, latex mattress pads or latex mattress toppers.
Memory Foam Mattresses and Toppers
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