Unlike most branded retail products Cheap Memory Foam Mattress in Bryanston, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, King Size Bedroom Furniture those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Stores - What's the Difference?
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Beds 4 Sale the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Guide: How to Choose a Good Mattress
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
Cheap Memory Foam Mattress in Bryanston ?
With so many business opportunities available both online and offline, finding the right one for you can be difficult. If you're interested in a great opportunity that improves the quality of people's lives while creating an excellent income for yourself, you should look into acquiring a mattress cleaning and sanitizing business. It's an opportunity to start a worthwhile business with very little investment required and its right for todays mindset, where were all thinking Green. First, let's look at the demand for this service. Who needs to have their mattress cleaned? The answer is pretty much everybody. Here's why. You're probably unaware that the mattress you sleep so soundly on every night is home for anything up to 10 million unwanted guests in the form of dust mites. These dust mites feed on shed human skin. The bodies of dead mites together with their excrement are allergens which can causes great misery to allergy sufferers, most of whom have no idea these dust mites even exist. The allergens from the mites are responsible for many health problems such as rashes, itchy red eyes, coughing and breathing difficulties and digestive problems. Fortunately, people are becoming more educated about the dust mite problem and determined to do something about it. As the dust mite allergy problem receives increasing media coverage, the demand for professional mattress cleaning services can only increase. This creates a huge untapped demand for mattress cleaning and sanitizing services. This demand comes not only from homes, but from hotels, resorts, spas, hostels and dormitories and other types of buildings in which people sleep. This makes a mattress cleaning and sanitizing dealership such a great and expanding business opportunity. If you're interested in achieving the independence of being your own boss and want to enter the mattress cleaning and sanitizing business, you need to find a company that offers a complete turnkey solution with total support. One such firm is Hygienitech which provides a unique, low cost to entry, business opportunity that differs from the standard franchise models. And, youre not just limited to mattresses. The versatile and compact Hygienitech system can be safely used on chairs, sofas, carpets, draperies, even childrens stuffed toys. Not only will it eliminate the dust mite problem, it will also eradicate pollen, bacteria, common viruses, mold and fungal spores, flea and flea eggs, spider mites and a whole host of other contaminates found in most peoples homes. Unlike the standard franchise arrangement, after paying for the equipment, you own it and there are no further royalties or franchise fees to pay. What's more, this business can be operated with practically no overhead and very low operating costs. You just need the mattress cleaning and sanitizing machine, easy to transport carrying case, a supply of allergen test kits and all the professionally prepared promotional materials that come with your system. These include 4-color brochures, promotional DVDs and CDs, a wide selection of advertisements, flyers and other promotional tools. Hygienitech provides a comprehensive operating and marketing manual suitable for both experienced business people and those who have never been their own boss before. They even provide you with an easy to follow training video as well as documented research data. The dust mite and allergen test kits are great for drumming up business too. You just offer your prospects a free, 5-minute test of their mattress to show them the volume of mites and allergens lurking there and you've got a customer. So if you looking for a new business start up, look into a Hygienitech dealership opportunity. You can take it at your own pace - a mattress cleaning and sanitizing dealership is suitable for full time or part time. You'll be offering a proven and extremely effective service. And you'll have unlimited earning potential along with that warm feeling that comes from genuinely helping people.
Mattress Selection - A Practical Approach
Now that you've decided to shop for a mattress, the big decision is whether to save money at the outlet store, or to be serviced by the professionals at the retail store. The mattress buying decision is a tough one. Everyone has been bitten by the wrong decision on a mattress purchase at least once. Sleep deprived already, the last thing you want to purchase is a prescription for more of the same. Your quality of life is at stake, and possibly your life itself; as more and more people are admitting to falling asleep on the road. Your daily state of mind will be dependent on your decision.Fear of this decision will keep some people from entering the market for years after their bodies demand action.The local mattress outlet store has sidewalk sign carriers at the corner screaming, "1/2 Off Retail Prices," "Same Day Delivery," and "Name Brands." Those are some attractive lures. Aching backs, sore necks, and no rest for the last several nights demand action. A consumer in pain is ready for a new set tonight. With name brands at ½ off, the outlet store looks even better. Everyone knows that the department stores and the furniture stores will order it when purchased. The delivery will take at least a week. The outlet store draws customers in, despite the nightmare stories heard on television, or read in the newspapers. Those fears keep many people away, but every day these dealers are popping up next door to legitimate retailers. They parasitize the dominant giants who can advertise on the big media, and who have good reputations with the general public. They do so by planting their locations next door or across the street.The mattress buying decision is a tough one. Save money at an outlet, or pay more for peace of mind and professional service? Watch for the Red Flags wherever you shop for sleep. Your quality of life depends on your decision, and possibly your life! Everyone deserves a "good night's rest."///End///