Unlike most branded retail products Beds For Sale in JHB, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Queen Beds For Sale those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Retail and the Naming Conspiracy - How to Shop and Compare
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. King Size Beds For Sale the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Bliss or Mattress Nightmare
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
Beds For Sale in JHB ?
Mattresses are one of the most important factors to avoid back pain as most people spend at least 7 hours on them each day. Sleeping on a bad mattress can cause back pain as they usually lack back support and can effect the alignment of the back. It is definitely worth taking the time to select the best mattress for your body that supports your back whilst you sleep and one that is comfortable to sleep on. The type of mattress you choose must be comfortable and have the necessary back support to reduce back pain and give you a good night sleep. A good mattress usually is around 7 to 18 inches deep with a good number of spring coils for support allowing the body to be supported and at the same time allowing for the natural curves and alignment of the spine. A good mattress can be bought by go to a showroom that has lots of brands and varieties, and start by lying on the firmest mattresses the store has to offer. Then lie on the softest ones. That gives two good comparison points. Find a mattress that is between the two end points, but closer to the firmest ones than the softest. Get on the mattress in your normal sleep position and evaluate the mattress for the level of comfort and support that feels right for you also discuss their mattress purchase with their doctors. The majority of back stiffness occurs while sleeping, to reduce this from occurring you can: Make sure that your pillow can support your neck, but too many pillows can cause neck strain. Sleep on a contoured pillow to avoid neck strain - you want to keep your neck and spine in-line while you sleep. Try putting a small pillow between your knees when you sleep. This will help keep your hips in-line, avoiding lower back stiffness. Ensure your mattress is big enough for you and your partner. If you are sharing a small mattress, you may sleep in awkward positions because you are being crowded out. A saggy mattress contributes to muscle stiffness and chronic back pain, this can be avoid by purchasing a orthopedic mattress that contains more support than a regular mattress. If you have trouble sleeping, try lying on your back with a pillow under your knees, or sleeping on your side with your knees bent and a pillow between your knees. Your bed should be a height that makes it easy to get into and out of. When getting in, sit on the edge, lower your body on to one elbow and shoulder, and draw up your knees and then feet. Reverse the procedure to get out. The other option is to go for a adjustable beds they are different than standard flat beds because they allow users to change the incline angle of the head of the bed and, in many cases, at the foot of the bed as well. A slight incline of the head (no more than 45º), coupled with additional support under the knees, can help reduce pain, particularly leg and back pain from herniated discs and/or spinal stenosis. It also helps a patient to get out of bed without having to roll and sit up as much as if one who was rising from a flat position.
Mattress Retail and the Naming Conspiracy - How to Shop and Compare
Memory foam mattresses also come with toppers of different kinds. You will find Viscotherapy toppers for mattresses and these are basically memory foam toppers. The topper goes (of course) on top of the mattress for extra comfort and should not be considered as an item that can be bought instead of a mattress. In market you will find a range of toppers to go on their mattresses, the Viscotherapy ones will mould to the contours of your body, ensuring a perfect night's sleep, no more tossing and turning and no need to count those sheep jumping over a gate. You can rest the whole night in the coziness of your mattress without any ado.When you count how many hours you spend in bed a year, you realize how important it is to have a comfortable bed. If you are one of those people who can't sleep until you are in the 'right' position, the memory foam toppers will certainly help as you can sink into the position that is comfortable for you, assisted by the memory foam which really does seem to understand where you feel most comfortable. The toppers come with easily removable machine washable covers, some with the latest Coolmax fibers which absorb moisture. This Coolmax material has been used by athletes to control excess sweat and it allows air flow as well as absorbing bodily moisture that you produce overnight. It can be washed in a machine. This will not damage the fibers, but the manufacturers suggest that you don't use bleach or softeners with them as this might damage the colour and attractiveness of the cover, although it would not damage the Coolmax fibers. The toppers for double mattresses range in price starting at a little less than 90 pounds and rising, depending on the quality of the topper you purchase. They are delivered free and should arrive the day after you place your order online. These mattresses are second to none when it comes to durability and quality of the material. You might not think you need a topper, but they protect your mattress, especially the Coolmax ones, and add that extra layer of thickness to give you more comfort. They absorb moisture, so you don't have to worry about airing them as often as you might feel you need to air an ordinary mattress, and you should just turn them from top to bottom every two or three months to ensure they stay in tip top condition.