Unlike most branded retail products Padded Bed Frame in Morningside, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Bedroom Furniture those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Retail and the Shop For Sleep
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Loft Bunk Beds the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
The Ultimate Guide to Buy the Perfect Latex Mattress
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
Padded Bed Frame in Morningside ?
While most mattress stores carry the same brands and embrace the same sales techniques, not all mattress stores are created equal, because not all people are created equal. When shopping various mattress stores, we must remember that each store employs different people with different sales philosophies and different customer service approaches; a fact that can make a difference in not only your shopping experience, but in your 'buying' experience as well. Meaning, if you employ the right bartering approach, you can negotiate a better price.The moment we were the slightest bit hesitant to buy at one mattress store, the salesman offered us discounts of $500 and $600 on two mattresses. At another store, we watched a customer haggle a price cut of more than $200 on a $749 mattress set.One retailer we checked charged $59 to exchange a mattress set within 15 days of delivery. Another allowed exchanges for up to 21 days, but charged $139 to $399 depending on the mattress size."
Mattress Bliss or Mattress Nightmare
Now that you've decided to shop for a mattress, the big decision is whether to save money at the outlet store, or to be serviced by the professionals at the retail store. The mattress buying decision is a tough one. Everyone has been bitten by the wrong decision on a mattress purchase at least once. Sleep deprived already, the last thing you want to purchase is a prescription for more of the same. Your quality of life is at stake, and possibly your life itself; as more and more people are admitting to falling asleep on the road. Your daily state of mind will be dependent on your decision.Fear of this decision will keep some people from entering the market for years after their bodies demand action.The local mattress outlet store has sidewalk sign carriers at the corner screaming, "1/2 Off Retail Prices," "Same Day Delivery," and "Name Brands." Those are some attractive lures. Aching backs, sore necks, and no rest for the last several nights demand action. A consumer in pain is ready for a new set tonight. With name brands at ½ off, the outlet store looks even better. Everyone knows that the department stores and the furniture stores will order it when purchased. The delivery will take at least a week. The outlet store draws customers in, despite the nightmare stories heard on television, or read in the newspapers. Those fears keep many people away, but every day these dealers are popping up next door to legitimate retailers. They parasitize the dominant giants who can advertise on the big media, and who have good reputations with the general public. They do so by planting their locations next door or across the street.The mattress buying decision is a tough one. Save money at an outlet, or pay more for peace of mind and professional service? Watch for the Red Flags wherever you shop for sleep. Your quality of life depends on your decision, and possibly your life! Everyone deserves a "good night's rest."///End///