Unlike most branded retail products Padded Bed Frame in Morningside, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Beds For Sale those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
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It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Queen Bed Frame And Headboard the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Shopping 101
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
Padded Bed Frame in Morningside ?
Looking for the best mattress stores? With the increasing awareness of mattresses today, consumers are not just looking at the quality of the mattress they are purchasing, they are also looking at how well the services of the stores are.There are just too many furniture store beds that will readily help you out while choosing a mattress but will surely ignore you when you escalate concerns and complaints in your purchase. Indeed, we can rarely find stores that can help their customers all the way.We have found various stores that have an interesting reputation. Let us find out if these stores are exceptional is service.American Mattress American mattress store has 20 years of mattress selling experience to boast of. They are offering a variety of mattresses and sleep products made with the highest quality. We can say that this mattress store definitely knows how to choose a mattress brand.They also offer 60-night free trial for the mattress you will purchase. If after 30 days, the comfort your mattress provides is not living up to your standards, you have another 30 days to choose another mattress from Sit N Sleep to replace your first purchase.These are just some of the well-known mattress stores in the country today. They out-advertise and out-sell each other (or try to) constantly. The best thing for you to do is to try to find which store is closest to your area and which one offers more promos and gives more discounts.
Mattress Bliss or Mattress Nightmare
Memory foam mattresses also come with toppers of different kinds. You will find Viscotherapy toppers for mattresses and these are basically memory foam toppers. The topper goes (of course) on top of the mattress for extra comfort and should not be considered as an item that can be bought instead of a mattress. In market you will find a range of toppers to go on their mattresses, the Viscotherapy ones will mould to the contours of your body, ensuring a perfect night's sleep, no more tossing and turning and no need to count those sheep jumping over a gate. You can rest the whole night in the coziness of your mattress without any ado.When you count how many hours you spend in bed a year, you realize how important it is to have a comfortable bed. If you are one of those people who can't sleep until you are in the 'right' position, the memory foam toppers will certainly help as you can sink into the position that is comfortable for you, assisted by the memory foam which really does seem to understand where you feel most comfortable. The toppers come with easily removable machine washable covers, some with the latest Coolmax fibers which absorb moisture. This Coolmax material has been used by athletes to control excess sweat and it allows air flow as well as absorbing bodily moisture that you produce overnight. It can be washed in a machine. This will not damage the fibers, but the manufacturers suggest that you don't use bleach or softeners with them as this might damage the colour and attractiveness of the cover, although it would not damage the Coolmax fibers. The toppers for double mattresses range in price starting at a little less than 90 pounds and rising, depending on the quality of the topper you purchase. They are delivered free and should arrive the day after you place your order online. These mattresses are second to none when it comes to durability and quality of the material. You might not think you need a topper, but they protect your mattress, especially the Coolmax ones, and add that extra layer of thickness to give you more comfort. They absorb moisture, so you don't have to worry about airing them as often as you might feel you need to air an ordinary mattress, and you should just turn them from top to bottom every two or three months to ensure they stay in tip top condition.