Unlike most branded retail products King Size Bed Frame With Headboard in Boksburg, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, King Size Bedroom Furniture those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Retail and the Naming Conspiracy - How to Shop and Compare
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Wood Bed Frame Queen the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Selection - A Practical Approach
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
King Size Bed Frame With Headboard in Boksburg ?
Now that you've decided to shop for a mattress, the big decision is whether to save money at the outlet store, or to be serviced by the professionals at the retail store. The mattress buying decision is a tough one. Everyone has been bitten by the wrong decision on a mattress purchase at least once. Sleep deprived already, the last thing you want to purchase is a prescription for more of the same. Your quality of life is at stake, and possibly your life itself; as more and more people are admitting to falling asleep on the road. Your daily state of mind will be dependent on your decision.Fear of this decision will keep some people from entering the market for years after their bodies demand action.The local mattress outlet store has sidewalk sign carriers at the corner screaming, "1/2 Off Retail Prices," "Same Day Delivery," and "Name Brands." Those are some attractive lures. Aching backs, sore necks, and no rest for the last several nights demand action. A consumer in pain is ready for a new set tonight. With name brands at ½ off, the outlet store looks even better. Everyone knows that the department stores and the furniture stores will order it when purchased. The delivery will take at least a week. The outlet store draws customers in, despite the nightmare stories heard on television, or read in the newspapers. Those fears keep many people away, but every day these dealers are popping up next door to legitimate retailers. They parasitize the dominant giants who can advertise on the big media, and who have good reputations with the general public. They do so by planting their locations next door or across the street.The mattress buying decision is a tough one. Save money at an outlet, or pay more for peace of mind and professional service? Watch for the Red Flags wherever you shop for sleep. Your quality of life depends on your decision, and possibly your life! Everyone deserves a "good night's rest."///End///
What is the Best Mattress - Spring, Memory Foam Or Latex Foam?
In the modern society that we live in today, stress is an inevitable disease that the young and old have to deal with on a daily basis. That is why the mattress that we use to sleep on at night is so important to our health and well-being. The mattress that we sleep on has a DIRECT effect on how healthy and effective we are when we are awake! Tempur-Pedic mattresses developed for astronauts Mattress and bedding manufacturers take their research and development to new heights as they continue to search for the most effective stress and pressure-relieving materials to offer consumers. Take the NASA-developed tempur-Pedic mattresses as an example. Tempur-Pedic mattresses were originally developed by NASA for astronauts. Because of the extreme environments that astronauts have to endure in outer space, their mattresses and beddings have to give them optimal comfort. Tempur-Pedic mattresses can sense your weight and body temperature when you lie on top of the mattress. The tempur-Pedic mattress will, then, conform to every single angle and curve of your body. Satisfied consumers can attest to the comfort and deep sleep that they enjoy every single night on their tempur-Pedic mattresses. Tempur-Pedic mattresses help in relieving pressure, comfort to stressed body and minds. They also help in preventing pain and reducing instances of tossing and turning during the night. Tempur-Pedic mattresses induce deep sleep and complete rest throughout the night. High quality mattresses outlast their lower quality counterparts A high quality bedding and mattress will usually last for 10 years or more. But for high quality mattresses, the mattress manufacturer will go as far as to give their buyers a 20-year warranty! In fact, the quality of the latest and newest mattresses comes with anti-allergy, anti-mite terry cotton covers so that it discourages harvesting of those pesky creatures on the mattress. Mattresses utilizing the latest technology are also easy to change because they realize that cleanliness and hygiene is of utmost importance to a good nights sleep. Cleanliness and consistent changing also contributes towards the lifespan of the mattress. The technology behind tempur-Pedic mattresses Tempur-Pedic mattresses have 2 layers of memory foam. One layer, the mattress layer at the bottom, is called the support layer. This mattress layer is firmer, hence, able to provide support to the consumers. The top later is called the comfort layer. This is the layer that you will lie on on top of the mattress. Many copies of tempur-Pedic mattresses have only one layer in their mattresses hence are not able to fully provide the kind of comfort and support to consumers. Even if the copied mattresses have double-layers, the quality of the copy mattresses varies from the original because they simply do not have the technology to produce the kind of quality mattresses that the original tempur-Pedic mattresses can provide! Hence, if you value your health, youd go for original mattresses. Youll soon see and feel the difference! ZZZZZZ