Unlike most branded retail products King Size Bed Frame And Headboard in Northgate, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Queen Size Fabric Bed Frames those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
Mattress Retail and the Shop For Sleep
It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. King Size Beds For Sale the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
Mattress Retail and the Shop For Sleep
Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
King Size Bed Frame And Headboard in Northgate ?
Looking for the best mattress stores? With the increasing awareness of mattresses today, consumers are not just looking at the quality of the mattress they are purchasing, they are also looking at how well the services of the stores are.There are just too many furniture store beds that will readily help you out while choosing a mattress but will surely ignore you when you escalate concerns and complaints in your purchase. Indeed, we can rarely find stores that can help their customers all the way.We have found various stores that have an interesting reputation. Let us find out if these stores are exceptional is service.American Mattress American mattress store has 20 years of mattress selling experience to boast of. They are offering a variety of mattresses and sleep products made with the highest quality. We can say that this mattress store definitely knows how to choose a mattress brand.They also offer 60-night free trial for the mattress you will purchase. If after 30 days, the comfort your mattress provides is not living up to your standards, you have another 30 days to choose another mattress from Sit N Sleep to replace your first purchase.These are just some of the well-known mattress stores in the country today. They out-advertise and out-sell each other (or try to) constantly. The best thing for you to do is to try to find which store is closest to your area and which one offers more promos and gives more discounts.
Mattress Reviews - Simmons Vs Sealy Vs Serta Mattress
I have been using the same old bed ever since I was a teenager and it had been comfortable until 3 years ago, when my legs had finally cross the finishing line at the border of the mattress. It bothered me to feel my legs hanging in mid air when I sleep. Enough is enough. A new mattress is a must. I for one am a tall person of 183cm. I also weigh 86kg and that makes any soft mattress sink after a few months. So these led me to the quest of getting my new mattress from my dad's mattress store. Being a mattress store heir doesn't make me a mattress expert. But as an eager learner, I sure did absorb a lot during my mattress shopping time and I can honestly share this with you; buying a mattress requires logic and commonsense which is seldom present when most people are shopping. One can easily be blinded by promotions and discounts and the outlook of the product rather than the features and benefits which suits you as an individual. Therefore, I have decided to pen down the few tips and approach for the benefit of every would be mattress buyer: i) What's your height? If you are a tall person, then you're in trouble when shopping for a mattress. Though its a blessing to be tall, because its rare, then its also a curse when it comes to shopping for mattress because long mattresses only exists in custom made orders. This will cost you extra money but its well worth it compared to having your feet dangling in the air while you sleep. ii) Do you suffer from backaches and pains? If you have backache and pains, then the best solution is a firm mattress and a contour pillow. Firm mattresses provide excellent lumbar support and a contour pillow will give your neck and head a good support too. A great brand of mattress I'd like to tell you is the Seahorse Mattress. This is a popular mattress brand name in Hong Kong and Singapore. I personally had my brand new Seahorse Mattress imported because to me, its a necessity. Resting on a Seahorse Mattress will make you feel a total new level of relaxation on your lower back, which you have seldom had the chance to experience. Yes, it is as good as it gets. iii) Do you roll about in your sleep? Believe me when I say, this can be very dangerous. If you roll about in your sleep, obviously it is better to get a bigger bed. A Queen Size or King Size bed can give you more room to roll. Falling down from beds have led to many injuries which can be harmful. One may knock their heads against the floor, suffer internal injury and not remember it, or even knock your head against a sharp corner, depending on the placement of your room furniture. Try to position your bed against a wall as that reduces up to 50% of any chance of you falling off your bed. You may have a tendency to roll left or right more often so I can't possibly calculate so accurately for you. iv) Finally, do you share your bed with a spouse? If you do, please discuss with them because you want your spouse to have a good night's rest just as much as you do. How can you possibly sleep well if your spouse isn't? Yet another commonsense issue which many need to pay attention. There are many more criteria and issues involved when selecting your mattress however, that's another story for another article. With the common sense approach listed above, you will gain better sleep in terms of quality. Your family and you deserve to sleep well. Don't buy mattresses just because they look nice. Treat it like a car purchase and you'll never regret it for the useful life of that mattress.