Unlike most branded retail products King Size Mattress in Johannesburg, the mattress retail business uses model names without numbers and, because of the totally unrelated names, it is almost impossible to compare and shop models from one store to the next. This “conspiracy” makes it very difficult for the consumer to take advantage of the price guarantees offered at virtually every mattress retailer.
The most common question heard by salespeople in the business is, “How can I compare models and shop for best price when the names are different everywhere I go?” The complaint that usually follows is “The price guarantee I see everywhere is worthless. It’s a joke. Comparisons are impossible.”Accurate comparisons of like models are essential to the effective utilization of the price guarantee advertised by most mattress retail dealers.
A typical price guarantee might read, “We’ll beat anyone’s price by at least 10%.” Some retailers will specify that it must be the same brand and model. With the model names being different everywhere, Bed Frames For Sale those retailers are able to exempt themselves from ever honoring their advertised guarantee. Some retailers require that the price be an advertised price, but most retailers don’t advertise the model names in their ads, and that pretty much let’s them off the hook. Consumers cannot shop ads if the model names are not in them, and shopping the competition is extremely difficult in person when the names are different everywhere.
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It doesn’t take long for the consumer to realize that there is a “conspiracy” in place to defeat the use of the “advertised gimmick” called the “price guarantee.” The frustration turns quickly to irritation and the consumer is left with nothing but mistrust for the mattress retailer and his sales staff. I don’t know how many times a day I had customers tell me, “you guys are just like used car salesmen.”The mattress manufacturers would love to have the model names standardized amongst retailers, but the retailers will never let them do that. The manufacturers would save a lot of money, since they have to pay people to come up with new names for every model, every year, for every retailer.
They have to tweak the different models in very minor ways in order to keep them slightly different. Those minor differences cost the manufacturers a lot of extra money in modifying the production runs. The retailers want to keep the consumer confused. They want as many different specifications, different fabrics, different tape edges, different stitching patterns, and, most certainly, the different names. Queen Size Bed Frame With Headboard the confusion virtually negates the price guarantee because the salesperson can say that the models are different. “This one has a foam encased edge and the one you saw at the department store does not.
I can’t beat the price, but I can match it.” The retailer I spent most of my career with allowed us to beat prices “as long as the models were fairly close.” We had to spend a lot of time shopping the competitors to become extremely familiar with the similarities and the differences between the brands and the models in our market area.
Unfortunately, that is not the norm for mattress retailers and their staff. Most retailers do not require their staff to shop the competition. The poorly educated staff is forced to “wing it” or to lie to the consumer in order to protect the price points. Some lies can be detected by the consumer and the salesperson loses. Some are so well camouflaged that the consumer cannot detect them and, in that case, the consumer loses. When the consumer loses and discovers the truth later (and he or she usually does) the retailer loses, the salesperson loses, and the industry develops a bad reputation.
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Trust presents a huge obstacle to overcome. The customer becomes afraid to make that purchase in the future, and the salesperson has a very difficult time getting past the inherent mistrust now permanently entrenched in the customer’s psyche. Retailers wonder why the consumer usually takes three years to make that purchase… three years after he knows his mattress is no longer providing a “good night’s rest”? The simple answer for mattress retailers would be to modify their game plan and to allow for easier comparisons through the naming process.
That change will probably never come.If your mattress retailer does not honor the price guarantee for one reason or another, you should ask for the manager to do it for you, or move on to another mattress retailer who will gladly accept your business.Unfortunately, mattress retail dealers are not likely to change their embedded (excuse the pun) naming “conspiracy.” Nor are they likely to alter their “loss leader” advertising that is damaging their image, integrity, and standing in the eye of the consumer.
The only solution to this dilemma is a more informed, a more detail-conscious, and a more demanding consumer. Shop with confidence, take charge, take notes, make the comparisons, and claim the price guarantee. Your shop for sleep is easier than your fear expects.
King Size Mattress in Johannesburg ?
The mattress you choose is very important to your quality of sleep, and you should consider a variety of things when purchasing a new mattress. If you're waking up with aches and pains, then it may be time to invest in a new mattress. Over time, mattresses sink in certain places and lack proper support for your body. If your mattress sags in the middle or along the edges, a new mattress may be a good idea because the inner springs are worn out, and eventually the bed will become uncomfortable. Here are a few tips to consider when purchasing a new mattress:• When you are in the store, spend at least 15 minutes on the mattress. This will determine if the mattress is the right choice. If you sleep with a partner, have them lie on it with you. Spend 5 minutes on your back, 5 minutes on your right side, and 5 minutes on your left side.• The Consumer Reports magazine states that the average price for a good, queen-size mattress is $1,000.• Buy a mattress with simple stitching design, or printed-on stitching. Stitches should be uniform and unbroken - this prevents the fabric from loosening over time.• Some stores offer disposal of your old mattress, so check with the store to see if they offer this service.• Try to buy a fire-resistant mattress. Mattresses conforming to the flammability standard have a non-removable label.• You should ventilate a new mattress for a few hours, and leave it unmade for a few hours.• New mattresses may be thicker than your old mattress, and your sheets may not fit correctly on a new mattress. Widths of sheets have changed from about 7 inches to more than 9 inches, so you may need sheets with a deep-pocket corner.• Firm mattresses have fewer layers and stiffer materials, and soft mattresses have extra layers or pillow-top cushioning. Soft foam is preferable for the top padding and batting. Convoluted foam in the middle padding should feel softer and more comfortable than straight foam. Convoluted foam looks like an egg carton.
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There are plenty of places that have mattresses for sale. There are factory outlets that have mattresses, department stores that have mattresses, mattress stores that have mattresses and a host of discount stores that have mattresses.Factory OutletsFactory outlets that specialize in mattresses usually are owned by the manufacturer of the mattresses. Mattresses through a factory outlet can be termed as seconds or they may be in perfect order. Seconds is a term to use to describe a product as less than perfect. The imperfection may not be immediately obvious and may only be discovered upon a closer investigation. The imperfection may simply be that the stitching is a bit off, or the color is not exact, the label may have been sewn on upside down or some other small infraction, but they cannot be sold as perfect so they are sold at a discounted price as seconds. This is a good deal for the consumer that does not mind a flaw or two in a product to save some money, and it is a good deal for the manufacturer that does not have to discard the product. Factory outlets also have mattresses that are in perfect condition, these may be cheaper than the other stores simply because there is no middle man involved to mark the prices up, they also may be cheaper because they may be older models of mattresses either way it is usually a good deal.There are plenty of stores that have mattresses for sale; the price will vary greatly from store to store sometimes for the same exact product. A good rule of thumb when searching for mattresses is to gather information from various vendors before purchasing mattresses to insure that you are getting the absolute best deal on the mattresses.